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Wednesday, November 11 • 5:00pm - 5:20pm
How Macy's uses Advanced Analytics and Big Data - Daqing Zhao

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Data and Analytics play an important role in Macy's customer centric strategies. Macy's omni channel customer strategies are aimed to provide superior customers shopping experience, store or online, with interaction through web sites, emails, using desktop, tablet and mobile devices. From improving customer experience to optimizing our business processes, Advanced Analytics at Macy’s.com use data to build powerful tools to improve the experience of our customers. As a type of data scientists who are domain experts, we focus on solving specific data driven business problems such as those customer or supply chain analytics and modeling, using increasingly larger data sets which require scalable and efficient modeling tools. We will discuss our experience in all these areas, with some cases to illustrate.

avatar for Daqing Zhao

Daqing Zhao

Director of Advanced Analytics, Macy's
Bio Daqing Zhao has over 20 years of experience in advanced data analytics. Trained in physical sciences, he gained extensive expertise in customer centric marketing, in optimization of all stages of customer acquisition, conversion and retention. He worked on predictive modeling for banner ads, web behavior, search keywords, 1:1 emails, customer life time values, real time recommendation engines, and others. Daqing is Director of Advanced... Read More →

Wednesday November 11, 2015 5:00pm - 5:20pm
Erdos Stage