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Tuesday, November 10 • 5:00pm - 5:20pm
Learning how humans and non-humans interact with digital ads - Sergei Izrailev

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Learning how humans and non-humans interact with digital ads.

After spending significant resources on creating products and developing great stories about them, brands use advertising to share these stories with their audience. In digital advertising, it is often implicitly assumed that ads are delivered to the desired audience effectively, however, this rarely is the case. At the very least, digital ads must be delivered in the right geography, in an environment that doesn’t hurt the brand and be actually viewed by a human. But even this is not enough for the brand’s message to get across. This talk will discuss how large scale analysis of interaction of humans and bots with the ads helps us ensure that the advertisers' stories are heard by the intended audience. 

Speakers
avatar for Sergei Izrailev

Sergei Izrailev

SVP, Data Science, Integral Ad Science
Dr. Sergei Izrailev is SVP, Data Science at Integral Ad Science, where he is focusing on advancing Integral’s media quality measurement and programmatic advertising product offerings, as well as developing and scaling the data science team, which is one of the largest among similar size companies. Before Integral, he led the data science team at Collective and was responsible for the data science strategy and execution, as well as for the... Read More →


Tuesday November 10, 2015 5:00pm - 5:20pm
Erdos Stage