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Wednesday, November 11 • 2:00pm - 2:30pm
PAAS : Predictive Analytics offered as a Service - Prateem Mandal

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MarketShare provides a marketing analytics technology platform for the world’s biggest brands, helping them to improve the impact of marketing on revenue. Learn about challenges in building a multi-tenant analytics platform and how MarketShare productized analytics to be offered as service that allowed them to scale scaling models with petabytes of data and 10's of thousands of variables/parameters to produce models tailored to the customer's data, the need to deploy these models through interactive web interface with sub-second response times.

The speaker will cover:

·         The challenges of building models at scale

·         The differences between an analytics services offered as a product versus being offered in a consultancy practice

·         How to find and evaluate enterprise partners to build an advanced analytics platform

·         Before and after: Improvements to costs, performance, reliability, and availability

avatar for Prateem Mandal

Prateem Mandal

Technical Lead Architect, MarketShare

Wednesday November 11, 2015 2:00pm - 2:30pm
Ramanujan Stage