MarketShare provides a marketing analytics technology platform for the world’s biggest brands, helping them to improve the impact of marketing on revenue. Learn about challenges in building a multi-tenant analytics platform and how MarketShare productized analytics to be offered as service that allowed them to scale scaling models with petabytes of data and 10's of thousands of variables/parameters to produce models tailored to the customer's data, the need to deploy these models through interactive web interface with sub-second response times.
The speaker will cover:
· The challenges of building models at scale
· The differences between an analytics services offered as a product versus being offered in a consultancy practice
· How to find and evaluate enterprise partners to build an advanced analytics platform
· Before and after: Improvements to costs, performance, reliability, and availability