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Wednesday, November 11 • 2:30pm - 3:00pm
NCS Continuous Media Optimization with H2O - Satya Satyamoorthy

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Nielsen Catalina Solutions helps marketers and media companies measure and improve advertising performance by accurately linking what consumers watch, see, or hear (whether on television, the web, in print, or on the radio) with what they buy. A joint venture of Nielsen and Catalina, NCS provides the gold standard in marketing performance analytics.
Through unique sets of “big data” NCS is able to target and measure advertising based on what matters most for CPG companies: actual offline sales. Nielsen Catalina Solutions has the largest single-source dataset in the country to plan and measure CPG media with over 70 million+ households and retail sales data down to the UPC level, updated daily direct from retailer point-of-sale systems. This talk will go into the details of Continuous Media Optimization – of Audience selection, Activation, Measurement and Optimization and details about a solution that was build using H2O as the core. It will go into the details of the Enterprise Service based platform, various Model methodologies, Prediction methods and best practices in building enterprise Business Intelligence platforms that can be hosted on portals and caters to tens of concurrent users using H2O.

Speakers
avatar for Satya Satyamoorthy

Satya Satyamoorthy

Director of Application Development, Nielsen Catalina Solutions
Satya is a veteran in Data Analytics with over fifteen years of experience handling Big Data. He was with Nielsen Company for several years before Nielsen started the JV with Catalina called Nielsen Catalina Solutions in 2008. Satya was one of the founding members and is in charge of Application development at NCSolutions. NCSolutions help marketers and media companies measure and improve advertising performance by accurately... Read More →


Wednesday November 11, 2015 2:30pm - 3:00pm
Ramanujan Stage