Director of Advanced Analytics
Bio Daqing Zhao has over 20 years of experience in advanced data analytics. Trained in physical sciences, he gained extensive expertise in customer centric marketing, in optimization of all stages of customer acquisition, conversion and retention. He worked on predictive modeling for banner ads, web behavior, search keywords, 1:1 emails, customer life time values, real time recommendation engines, and others. Daqing is Director of Advanced Analytics at Macys.com, leading teams of predictive analytics, data science and test and experimentation. He previously held senior management and technical leadership positions at Ask.com, the University of Phoenix, Tribal Fusion, Yahoo, Digital Impact, and Bank of America. He also worked on client analytics projects for Intel, HP, Wells Fargo Bank, SBC, Dell, T-Mobile, MSN Search and Travel, Intrawest, PayPal, wine.com, MasterCard and others. Daqing received his Ph.D. from Stanford University.