Seshu Guddanti is Sr. Director of Ad-Tech at Zynga. He leads Zynga’s ad-delivery engine and is responsible for roadmap and strategic direction. Previously, he was in management consulting as Sr. Manager, Analytics in Accenture, where he advised clients in enhancing marketing analytics by data science and analytical infrastructure. At Adobe, Seshu Guddanti consulted with leading Fortune 500 companies in areas of big data, digital marketing and customer analytics. He has MBA from Fuqua School of Business, Duke University and MS in Computer Science from University of Minnesota.